09/09/2026
I think the reason this suitcase situation slapped me in the face so hard is because I feel like I’ve been living 430 for a while.
I closed my shop over a year ago with the belief that I could build something bigger online and help more women than what I could through the shop.
Since then, there’s been moments when it’s looked like it’s working. Going viral, celebrities following me and an audience I couldn’t have imagined a couple of years ago. Opportunities. Messages from women saying something I’ve said has changed the way they think about themselves. Getting stopped in the street and in the supermarket.
But theres also been a LOT of moments where I’ve thought “WTF am i actually doing? Im delulu!”
Im still not earning the living I thought I would be by now. Ive questioned everything and given myself the ick more times than i can count.
I’ve created things, changed things, overthought things, lost momentum, found it again and wondered approximately one million times whether I’m actually capable of turning all of this into something sustainable.
There are days when it feels like I’ve been pulling the same fu***ng suitcase catch for months. 😂
But beneath all of that theres one thing I keep coming back to.
I really fu***ng believe in what I have to offer.
I believe women deserve better than being told their bodies are problems to dress around.
I believe we’ve absorbed decades of bulls**t about what’s “flattering”, “age appropriate”, what we should hide, what we should fix and how much s**t we apparently need to buy before we’re allowed to feel good about ourselves.
I believe personal style can be a way back to yourself.
And I know I can help women with that.
I haven’t got everything figured out. Clearly I can’t even operate a suitcase. 😂 But this is the stuff I could talk about forever.
Calling out the bulls**t. Questioning the rules. Helping women work out what they actually like underneath all the noise and conditioning and giving them the confidence to take up a little more fu***ng space.
Maybe what I’m building will become exactly what I think it can.
Maybe it’ll evolve into something I haven’t even thought of yet.
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