21/10/2026
For the next edition of In the Yard, we sat down with Matthew Braun, founder and creative director of Purple Mountain Observatory, to talk about the thinking, people and places behind the brand.
From a lifelong obsession with fabric and function to the natural landscapes that inform each collection, Matt’s approach to PMO is rooted in experimentation, considered design and a belief that clothing should be made to be worn, day in and day out.
With AW26, that vision feels more realised than ever. We spoke about the evolution of PMO, the technology behind its latest collection, and the relationship between what we wear and where it takes us.
An insight into the mind behind the brand, and a conversation about making clothes that encourage us to get out there.
Read the full thing on the Yards Blog.