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Five flows, and the thing that should actually set each one off.Welcome fires on the signup itself, not on the next sche...
11/09/2026

Five flows, and the thing that should actually set each one off.

Welcome fires on the signup itself, not on the next scheduled Monday, because the moment they're most interested in you is the moment they just typed their email in.

Abandoned checkout fires on the checkout and stops the second they buy, which sounds obvious and is still the one I most often find sending after the order already went through.

Browse fires on the same product twice, not on any visit at all, because one look is a browse and two looks in a week is somebody deciding.

Post-delivery fires on the delivery, which your store already gets told about and almost certainly does nothing with.

And win-back fires on their own order gap, worked out from what your customers actually do, rather than on a round number somebody picked once because it sounded about right.

Save this one and hold it against your own account tonight.

11/09/2026

Follow for the checks that tell you what a campaign was actually worth.

A win-back email that opens with a discount isn't winning anybody back. It's buying the same customer a second time, at ...
11/09/2026

A win-back email that opens with a discount isn't winning anybody back. It's buying the same customer a second time, at a worse price than the first one.

The usual one turns up after a few quiet months with a code in the subject line, and it works often enough that nobody questions it. What it's actually doing is teaching the people who liked you most that a better price turns up if they wait, so the next time they nearly buy something, they don't.

And to be fair, a code does get orders, it just gets them at the price you've now trained them to hold out for.

Most people who stopped buying didn't stop because your price was wrong. They stopped because nothing ever brought them back, and the reason to return never turned up. So a discount is answering a question they weren't asking, and it puts a number on the one thing they used to like about you.

The ones that work give them something that has changed since they left. It's back in their size, or you fixed the thing they complained about, or there's a newer one and you say what's different about it, or you ask them what happened and then you actually read the replies.

Save this before your next win-back goes out, then go and read the subject line on the last one. If the number is in it, that was the whole offer.

If you're not sure this is the leak worth fixing first, the Bottleneck Quiz will tell you: https://betterdigital.co.nz/pages/bottleneck-quiz

08/09/2026

Somewhere in your saved folder there's a reel about abandoned cart emails that you saved back in March. It was good advice. You never did it.

And that's not a discipline problem.

Because think about why it's still sitting there. Nothing about that reel told you whether it mattered for your store. It might be the most profitable weekend of work available to you, or it might be polishing a corner of the store that nothing flows through, and from the outside those two look identical. So it went into the folder with the other forty, and the folder turned into a pile of homework nobody ever assigned a priority to.

And you can't action a pile. You can only feel guilty about one.

So here's the question that ranks it, and it works on every tactic you'll ever save. What dollar figure does this move on my store? Roughly is fine. Nobody needs a spreadsheet for this. If abandoned cart emails would recover a meaningful slice of what is being left in carts right now, then that's your weekend sorted and you can stop reading. And if you cannot put any number on it at all, you don't need the tactic yet. You need the number first.

That's the part nobody puts in a reel, because "go and work out what it's worth" is not much of a hook.

So open the folder tonight, pick the one you keep re-saving, and price its leak before you build a thing.

Follow for the checks that tell you which one to do first.

That pricing job is exactly what we do live on Thursday the 10th at 12:30, on a real merino clothing store, with every number on screen. Register here: https://betterdigital.co.nz/live

Your store gets told the moment a parcel is delivered, and then it does absolutely nothing with it.Have a look at what's...
08/09/2026

Your store gets told the moment a parcel is delivered, and then it does absolutely nothing with it.

Have a look at what's actually running in your account. Welcome, abandoned cart, abandoned checkout, and maybe a browse one. Every single one of them is pointed at somebody who hasn't bought yet, which makes sense, because those are the flows the app sets up for you on day one and they're the ones with revenue sitting next to them in the dashboard.

So nobody goes back and asks what's missing, and what's missing is the one that starts when the box turns up. The courier tells them it arrived. Your store says nothing, and then a campaign goes out three weeks later to everybody at once, by which point they've stopped thinking about it entirely.

That delivery is a real event your store already receives, and it's the sharpest signal you get all month, because it's the one moment where they're holding the thing and quietly deciding whether you were worth it.

We build one of these live on Thursday at 12:30, on a real merino clothing store, with every number on screen while we do it. Register here: https://betterdigital.co.nz/live

07/09/2026

Follow for the timing your order history can already tell you. Save this before you rewrite the sequence.

The tracking number is the most reliable message your store sends, and it is not really your message at all.It is the co...
07/09/2026

The tracking number is the most reliable message your store sends, and it is not really your message at all.

It is the courier telling somebody where a parcel is. Useful, and I would not remove it, but it does nothing about whether that person orders from you a second time, and on most stores it is the last thing anyone hears until a campaign turns up weeks later.

The gap it leaves is about two days wide, and it is the only stretch where somebody has paid you and is still thinking about it. I would have guessed the thing to put in there was an upsell. It is not. It is whatever makes the thing they already bought work properly on the first go.

Save this and go and check what your store actually sends in that gap.

Day three, day seven, day fourteen. Somebody picked those numbers once, probably inside a setup wizard, and your flows h...
06/09/2026

Day three, day seven, day fourteen. Somebody picked those numbers once, probably inside a setup wizard, and your flows have been running on them ever since.

And it mostly holds up in a quiet month, because nothing much else is competing for that inbox on a Tuesday morning. Then October turns up, every brand your customer has ever bought from is on the same schedule, and day three stops being a moment and starts being a queue.

The thing a schedule can't do is notice. It sends the same email whether they opened the last one, ignored three of them, or had a parcel land on the doorstep that morning. So the flow keeps talking, and it stopped being a conversation somewhere around the second send.

A signal works the other way round, because what they just did decides what turns up next. They came back to the same product twice, the delivery went through, or they haven't opened a thing since June. Each of those wants a different email, and your store already knows all three.

Save this one, then go and open your abandoned checkout flow and read the trigger on each email in it. If every one of them is a number of days, you've got a schedule and not a flow.

04/09/2026

The parcel you sent out yesterday is the cheapest marketing channel you own, and you sent it empty.

Here is the habit almost every store falls into. The existing customer gets all the cost cutting. She gets the cheapest box you could source, the courier who quoted lowest, nothing extra inside, and the parcel goes out the door as fast as it can. Meanwhile all the money and the imagination goes on the next stranger, who costs real dollars per click and does not trust you yet.

And that parcel reaches somebody who has already paid you, at the exact moment she is most excited about you, for free. Then it arrives saying nothing.

Fixing it does not mean luxury unboxing. A one page insert showing what pairs with what she bought costs cents. A small surprise in every fifth or tenth order costs less than one ad click and gets talked about more. Even a line about what to do first when the product comes out of the box does work that no ad can.

The person opening that parcel is deciding, right then, whether there is ever a second order. So put something in the box that helps her decide.

Follow for retention moves that cost less than a click.

I ordered something once that had a long shipping time on it, and I heard nothing from them between paying and the thing...
04/09/2026

I ordered something once that had a long shipping time on it, and I heard nothing from them between paying and the thing being sent.

It was the sort of product where I felt like I should be hearing something, and after a while I was genuinely asking myself whether it was ever going to turn up or whether I had just been scammed. It did turn up. It was completely fine. But by then I had decided something about that brand and no amount of good product was going to undo it.

Which is the part that should worry anyone selling anything with a wait on it. Nothing had gone wrong. They just did not say anything, and silence in that gap does not read as neutral to the person who has already paid. It reads as risk.

And the thing that fixes it is not an apology or a shipping countdown. Say someone buys a tent from you. There is a whole picture sitting there: the camp kitchen set up in the corner, some lights strung up, the bed made properly so it actually looks like somewhere you would want to be. Send them that while they wait and two things happen at once. The waiting stops feeling like risk, and they start picturing the things they have not bought yet.

We build this window live on a real store in the masterclass, next Thursday at 12:30pm. Message me the word MASTERCLASS and I will send you the link.

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