08/11/2026
Big news: we're now distributing Maurten Hydrogel.
This year's Tour de France told a story. Average age of the top ten dropped from 29 to 25. Paul Seixas finished 4th — at 19. Tadej Pogačar broke Marco Pantani's 1995 Alpe d'Huez record by more than a minute, in an era without EPO.
Twenty years ago, riders finished the Tour kilos lighter than they started. Today most finish at the same weight.
We think a significant contributing factor is nutrition and event fueling. That's what led us to Maurten.
Maurten Gel 100 packs 25g of carbs into patented Hydrogel Technology. Six ingredients. No colors, preservatives, or flavors. Tapioca-like texture, no flavor, goes down easy — no GI distress. The delivery tech was originally developed to help cancer patients absorb medication; it works the same way for carbohydrates, releasing energy evenly over time.
They also make Gel 160 (40g of carbs) and Gel 100 Caf 100 (25g of carbs + 100mg of caffeine), so you can tune what works best for you and your event.
The more carbs you can match to your output, the better you perform — short and long term.
Add Maurten to your next order, or DM us for a sample.
