09/10/2026
Your donors already gave online. They still give more when you mail them.
Mail and digital are not competing for the same gift. A mailed appeal reaches the donor who is not on your email list, the donor who never opens email, and the older donor whose average gift is usually your largest. It also arrives at a moment nobody is scrolling past it.
The organisations that keep growing their giving do not choose. They mail the appeal and follow it online.
Build this year's appeal at https://mpressnow.com/direct-mail/