jaZams

www.jazams.com jaZams is one of the largest and most fun specialty toy and book shops on the East Coast. We have a great staff that is here to help you.

Come in and see us at one of our two locations (Princeton, NJ and Lahaska, PA) or check us out on our website. See website for current hours.

06/05/2026

We are celebrating our 30th Birthday ALL. MONTH. LONG.

This beautiful window (completed by the OG, Joanne), is just one of the ways. Take note of the toys that we’ve had since the beginning, like the Brio pull-along Dachshund, and the trends we’ve seen along the way (Pokemon, Sonny Angels).

Hmm…why are those Richard Scarry characters front and center, you wonder? Start at our shop on a journey down jaZams memory lane! We invite you to follow clues to some shops around Princeton that have held a special place in our hearts all these years! We have a busy, busy town and we just LOVE being a part of this community!

And, don’t forget! June 21st, 3-8pm. You won’t want to miss it!

06/03/2026

The celebration continues! Join us for this FREE event, right in the heart of Princeton, NJ.

On Sunday, June 21st, from 3-8pm, we’re celebrating big in Palmer Square! Palmer Square West and the Green will be taken over by a family-friendly carnival, complete with all the fixins! Food and beverage will be available for purchase from Nomad Pizza, Winberie’s, and inside those with fronts on the square.

We can’t wait to see you! Everyone’s invited!

06/02/2026

Happy 30th Anniversary to JaZams!!

We celebrated tonight, the only way possible … with samosas, pizza and cake TOGETHER!

The traditional gift for a 30th Anniversary is Pearls. What is a pearl? A speck of dust (or, a 29-year-old with a dream) that, over time, becomes something beautiful! It requires persistence, patience and constant pressure. If there’s one thing we know, this business does not run itself. In 30 years, we have not sat back to wait, we haven’t “let go”, we haven’t let anyone else tell us what to do.

Sure, there have been hard times, but it’s mostly beautiful! Our shops are beautiful, our customers are loyal and our employees are second to none! We love what we do, we all have a passion for it. None more than Joanne and Dean! We are so lucky, but it’s more accurate to say that we work hard to make these shops what they are.

We love you! Thank you for 30 magical years!

05/23/2026

We’re gearing up for a big soccer (or, football) season! The star of the show is the GOAT of stuffies - the Jellycat Football Club Collection! Don’t get a red card from your player or fans by missing out - they’re only available at select stores across the country and we’re one of them!

Purchase in either store or over the phone. They’ll be on our website soon.

05/16/2026

We’re getting ready for all the Tigers that will be in town next weekend! Roar if jaZams is on your to-do list! 🐅

05/11/2026

Happy Mother’s Day to all the moms, aunts, grandmothers and just-like-moms out there!

05/03/2026

🍓 Peddlers Village’s annual Strawberry Festival continues tomorrow (Sunday), 11-6pm. Stop by JaZams for strawberry-themed merch (along with our always enormous inventory) and grab a free strawberry coloring page - created by our very talented staff!

04/13/2026

Something’s in the works…and we’ll be sharing along the way as we approach our 30th Anniversary!

03/31/2026

On this last day of Women’s History Month, we celebrate all the trail-blazers, and also the moms and business owners that make our communities thrive, including our very own!

Chalkboard art by our talented employee, Christina!

Address

25 Palmer Square East
Princeton, NJ
08540

Website

http://www.jazams.com/

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