Pretty Apothecary

Pretty Apothecary Pretty Apothecary offers a curated selection of handmade, vintage and local home decor and gifts
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✨ We’re hiring for the holidays! ✨Pretty Apothecary is looking for friendly, dependable people to join us for the holida...
09/04/2026

✨ We’re hiring for the holidays! ✨

Pretty Apothecary is looking for friendly, dependable people to join us for the holiday season and help make the shop a warm and welcoming place during the most magical (and busiest!) time of year.

We’re looking for people who genuinely enjoy connecting with people, have a great eye for detail, and are comfortable working independently. You’ll help customers find the perfect gifts, keep things looking beautiful, and make sure everyone who stops by feels right at home.

This is a temporary seasonal position, with possibility of becoming a permanent part time role. Friday evening, Saturday & Sunday availability is required. Candidates must also be comfortable working at both our University Avenue shop and our ROC Holiday Village pop-up shop throughout the holiday season.

Retail or customer service experience is a plus, but kindness, reliability, initiative, and a willingness to jump in are even more important to us.

If spending your holiday season surrounded by beautiful things, great people, and plenty of gifting sounds like your kind of place, we’d love to hear from you. 🤍

Come spend the holidays with Pretty Apothecary. There’s a link in our bio to apply today!

08/31/2026

Fall has officially entered the shop 🍂✨ A few of my favorite finds from our cozy seasonal refresh. Come wander, explore, and find your new fall favorite. Because you deserve it. 🤍

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Like so many people, I’m incredibly sad about the passing of Dolly Parton. She was one of those rare people who seemed t...
08/27/2026

Like so many people, I’m incredibly sad about the passing of Dolly Parton. She was one of those rare people who seemed to make the world a little brighter simply by being herself. Funny, generous, unapologetically Dolly, and extraordinarily kind.

And on a personal note, “9 to 5” was my anthem for years. Every time I dreamed about leaving corporate America and taking the leap to build Pretty Apothecary, there was Dolly reminding me to pour myself a cup of ambition and go for it. It feels a little surreal now to be standing in the shop I dreamed about for all those years, holding this mug.

So this weekend, I’d like to honor Dolly in a small way. This Saturday 8/29 & Sunday 8/30, Pretty Apothecary will donate $5 from every “Pour Yourself a Cup of Ambition” mug sold and a percentage of our sales to Dolly Parton’s Imagination Library Rochester here in Rochester, helping put books into the hands of local children and carrying forward a little piece of the incredible generosity she showed throughout her life. 📚🤍

Thank you for the music, the laughs, the kindness, and for reminding generations of us to dream big.

Pour yourself a cup of ambition. Then go build the life you’ve been dreaming about, because you deserve it🦋

Best of Rochester voting is here! 🗳️If Pretty Apothecary has become one of your favorite places to wander, find the perf...
08/21/2026

Best of Rochester voting is here! 🗳️
If Pretty Apothecary has become one of your favorite places to wander, find the perfect gift, or treat yourself to something you definitely didn’t come in for, we’d be incredibly grateful for your vote in CITY Best of Rochester primary!
You can write in Pretty Apothecary for Best Gift Shop and help us make it onto the final ballot.
Head to the link in our bio to vote!
And while you’re there, show some love to all of the other local businesses, artists, makers, restaurants and Rochester favorites that make our city such a special place. One of the things we love most about Rochester is just how many incredible small businesses there are to cheer for.
Thank you for supporting this little shop, sharing it with your friends, and continuing to show up for us. It means more than you know. 🤍
Rochester deserves great local shops, and you deserve something special.

08/19/2026

Rainy mornings at Pretty Apothecary just hit a little differently 🌧️✨ Come along with me for a quiet little reset while I get ready to welcome you in 🤍

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A little something new for your big ideas, tiny reminders, and everything in between ✍️Our new Pretty Apothecary letterp...
08/15/2026

A little something new for your big ideas, tiny reminders, and everything in between ✍️

Our new Pretty Apothecary letterpress notebooks have arrived! Beautifully made in our signature sage green cover, bronze binding, and two designs, including a pocket sized Support Local Business notebook that feels especially close to my heart 🤍

Perfect for lists, sketches, brilliant ideas, or writing down the thing you walked into the room to remember.

Available now in the shop. Because even your notes deserve something pretty.

What a day. 🤍🤍🤍A huge THANK YOU to everyone who came out Saturday to celebrate the NOTA Business Association Summer Soci...
08/10/2026

What a day. 🤍🤍🤍

A huge THANK YOU to everyone who came out Saturday to celebrate the NOTA Business Association Summer Social! Seeing the shop and the Viciously Crafty - WNY Makers Market this full, meeting so many new faces, catching up with familiar ones, and feeling all that incredible energy throughout the neighborhood was truly something special.

I’m continually blown away by the way Rochester shows up for its artists, makers, small businesses, and community. Your support means more to me than I could ever fit into a caption, and I’m so grateful that Pretty Apothecary gets to be a little part of it all.

Thank you for shopping small, supporting local, and making this neighborhood such a wonderful place to call home. Yesterday was one for the books. I appreciate you, Rochester. More than you probably know.

08/07/2026

These aren’t just beautiful prints, they’re little pieces of Rochester history 🎨

We’re so excited to share the incredible work of Kathy Outlaw, whose fashion illustrations once brought the pages of Rochester’s iconic department stores to life. Thanks to her daughter, these original production samples have been transformed into gorgeous keepsake prints, and we have a limited collection waiting for you at the shop.

If you love local history, vintage style, or discovering something truly special, you’re going to want to see these in person. You deserve it 🤍

New bugs have officially landed in the shop 🐞🪲🌿Our new botanical bug mugs are equal parts charming, quirky, and conversa...
08/05/2026

New bugs have officially landed in the shop 🐞🪲🌿

Our new botanical bug mugs are equal parts charming, quirky, and conversation starting.

If you’re joining us for the NOTA Business Association Summer Social this weekend, be sure to stop in and see them in person, along with all the other new treasures that have been arriving throughout the shop. We can’t wait to welcome you in!

See you this weekend, because you deserve it 🤍

08/01/2026

Next Saturday, August 8th is one of my favorite events of the summer, the Neighborhood of the Arts Summer Social!

The whole neighborhood comes alive with local artists & makers, great food, and so many amazing small businesses to explore.

We’ll have the shop stocked with lots of new arrivals, and plenty of reasons to stop in while you’re out enjoying the day.

Mark your calendars for Friday, August 8th, and come spend the day with us in the Neighborhood of the Arts. I can’t wait to see you!

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720 University Avenue
Rochester, NY
14607

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