11/12/2026
📸 THROWBACK THURSDAY: THE STORY OF JAMES MYERS! 🏁
This week, we're turning back the clock with Valley Cycle Center's very own... James Myers! From flunking out of college to helping lead the family business, James's journey into the powersports industry certainly wasn't a straight path!& ;
Before James ever stepped into a sales position at Valley Cycle Center, he was a college student with a love for dirt bikes and, admittedly, a few distractions.
By his own admission, college didn't exactly go according to plan. Between chasing girls, riding dirt bikes, and what James himself describes as "just being a dumb kid," he ended up flunking out of college.
So, what was next? A job at AutoZone!
And believe it or not, that's where things started looking up. James was doing well, making an impression, and beginning to see a future for himself outside of the family business.
Things were going so well at AutoZone that his regional manager, Joe Simons, a man James says he'll never forget, offered him an Assistant Manager position. The job paid around $30,000 a year, and James thought he was about to take over the world! 😂
But when he told his father, Jim Myers, about the opportunity, Jim had a different idea. He offered James a sales position at Valley Cycle Center, and in March of 1999, James officially joined the family business!
As James puts it, working with family wasn't always a fairy tale. One of his favorite sayings comes from Sierra Nevada Brewing Co.:
"Family Owned, Operated, and Argued Over."
And according to James, that describes Valley Cycle Center pretty well! 😂
Over the years, James has worked in both Sales and Service, eventually finding his passion in sales and the operational side of the dealership. Along the way, he's learned countless lessons from his father, built relationships with mentors across the country, and helped shape the business into what it is today.
His dedication to powersports extends beyond Valley Cycle Center, too! James has served as both Vice President and President of the Powersports Dealers of Virginia (PSDVA), where he helped advance legislation protecting motorcycle dealers throughout the Commonwealth. 🏍️
After more than 27 years in the family business, James says one of his biggest hopes is to leave the powersports industry better than he found it.
From a young guy who thought he'd take over the world at AutoZone to helping carry on the legacy his father started, we'd say things worked out pretty well! ❤️
👏 Help us show James some appreciation! Whether you've known him for years or just recently met him, we'd love to hear your favorite memories of James and Valley Cycle Center!
📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293
******erVA
