Valley Cycle Center

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Valley Cycle Center The Shenandoah Valley’s premier motorcycle, ATV, and side-by-side dealer for Yamaha, Suzuki, Kawasaki, Polaris, CFMOTO, and Can-Am.
📞 540-723-7293

Factory authorized dealership retailing products from Yamaha, Suzuki, Kawasaki, and Polaris. We have the largest selection of new and pre-owned powersports products in the area!

11/02/2026

😂 If your coworkers were powersports machines, what would they be?

This time, Karen is getting compared to the Polaris RZR 200 EFI, and the reasoning actually makes a lot of sense! 👀

Karen is our safety net here at Valley Cycle Center, so what better machine to match her with than a youth side-by-side designed with safety in mind?

The RZR 200 EFI comes equipped with features like a full roll cage, seat belts, adjustable speed limits, geofencing technology, and available helmet-aware technology to help parents manage their young riders' adventures.

Because when it comes to keeping everyone in check, Karen and the RZR 200 have something in common! 😂

Interested in learning more about the Polaris RZR 200 EFI? Stop by Valley Cycle Center and check it out!

📍 100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

******erVA

11/01/2026

🎉 Meet Jolie and Shawn, proud new owners of a Can-Am Outlander PRO HD7 from Valley Cycle Center in Wi******er, Virginia!

In this customer testimonial, Jolie and Shawn share their experience purchasing their new Can-Am ATV and working with our team.

From Turner in Sales to Tyler in Finance, they highlight the friendly, knowledgeable customer service they received throughout their visit.

At Valley Cycle Center, we're committed to helping every customer feel confident and excited about their purchase, whether they're shopping for an ATV, side-by-side, UTV, or motorcycle.

Thank you, Jolie and Shawn, for choosing Valley Cycle Center! We appreciate your kind words and hope you enjoy your new Can-Am Outlander PRO HD7!

📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

******erVA

10/31/2026

👻 BOO! Did we scare you? 🎃

The only thing scarier than Halloween is missing out on your dream ride! 🏍️👀

Our friendly dealership ghost has been making its way around Valley Cycle Center, reminding everyone that there's nothing to fear when it comes to finding your next ATV, side-by-side, or motorcycle!

No tricks here, just treats on two and four wheels! 🍬

🎃 Happy Halloween from all of us at Valley Cycle Center! Stay safe and have a SPOOKTACULAR day! 👻

📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

******erVA

🎃 'Twas the night before Halloween at Valley Cycle Center, and all through the showroom, the pumpkins were smiling, with...
10/30/2026

🎃 'Twas the night before Halloween at Valley Cycle Center, and all through the showroom, the pumpkins were smiling, with no signs of gloom! 👻

From happy jack-o'-lanterns to sad, squished pumpkins, we're showing just how much a little horsepower can change your mood! 😂🎃

Whether you're smiling because you've got heat in your side-by-side, enjoying the scenic route, or wishing you had an ATV to plow your driveway, there's a pumpkin for every situation!

Swipe through for some spooky season laughs! 👉👻

Now tell us, which pumpkin are YOU feeling today? 🎃👇

📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

******erVA

🏁 THROWBACK THURSDAY: WHEN PAUL NEWMAN WALKED INTO VALLEY CYCLE CENTER! 🏍️🎬Did you know that Hollywood legend Paul Newma...
10/29/2026

🏁 THROWBACK THURSDAY: WHEN PAUL NEWMAN WALKED INTO VALLEY CYCLE CENTER! 🏍️🎬

Did you know that Hollywood legend Paul Newman once stopped by Valley Cycle Center and struck up an unexpected friendship with our founder, Jim Myers?!

This week's Throwback Thursday takes us back to a pretty unforgettable moment in Valley Cycle Center's history, and we even have an original newspaper article to tell the story! 📰

It all started when Jim received a phone call from a man asking if he would accept an out-of-state check for several motorcycles. Back then, accepting an out-of-state check from a stranger wasn't exactly something you did!

Jim thought it was probably a prank call, but he listened anyway.

Later that day, a man walked into the dealership, wrote out a check for $1,600, and told Jim he'd be back to pick up the motorcycles. When he returned, one of the men asked Jim, "Do you think Paul might want one?"

Jim thought the whole thing was a joke and started playing along. But just a few minutes later, Paul Newman himself walked through the doors of Valley Cycle Center!

Well, it turned out they were talking about THE Paul Newman! 🎬

Sure enough, Paul Newman walked through the doors of Valley Cycle Center wearing a T-shirt, white pants, tennis shoes, and sunglasses!

According to the newspaper article, Jim recognized him right away and described him as a "natural cool guy."

Paul was in the Wi******er area competing at Summit Point Raceway and wanted a motorcycle to ride around while he was in town.

After looking at a few bikes, Paul decided on one with an automatic transmission, which Valley Cycle Center later delivered to his hotel in Wi******er!

But the story doesn't end there!

Jim and Paul ended up talking for quite a while, and their conversation eventually turned to racing. At the time, Jim was involved in racing at Wi******er Speeedway, and Paul was competing at Summit Point.

When Jim mentioned his racing experience, Paul even offered to let him run his Late Model Stock Car at Wi******er Speedway!

Paul also invited Jim to come watch him compete at Summit Point that weekend, and Jim took him up on the invitation! 🏎️

According to the article, Paul acknowledged Jim's presence during the race, and Jim even got to spend some time around the action afterward.

And here's another detail we love!

After the race, Paul invited Jim to hang out for hamburgers and b**r! 🍔🍻

Jim ended up declining the invitation, but what an experience that would have been!

One of our favorite parts of the article is how Jim described Paul. Despite being one of Hollywood's biggest stars, Jim remembered him as down-to-earth, friendly, and someone who didn't expect special treatment just because he was famous.

What started as a suspicious phone call and an unexpected motorcycle purchase turned into a memory Jim would carry with him for years!

It's stories like these that remind us just how much history lives within the walls of Valley Cycle Center. From motorcycles and racing to unexpected encounters with Hollywood legends, Jim certainly had some incredible experiences throughout his years in the powersports industry!

📸 Check out the original newspaper article documenting Jim's encounter with Paul Newman!

Does anyone else remember seeing Paul Newman around Wi******er or at Summit Point back in the day? We'd LOVE to hear your stories! 👀

📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

10/28/2026

Now that we have your attention… let's talk about what this machine has to offer! 👀🔥

Come check out the Polaris Ranger XPEDITION at Valley Cycle Center! 🔥

And while you're here… maybe check on Turner too. 🤣💥

📍 100 Myersons Drive, Wi******er, VA
📞 540-723-7293

⚠️ Disclaimer: No sales employees were harmed in the making of this video. 😂

******erVA

👻 Looks like we've got a few ghosts hanging around Valley Cycle Center this Halloween week! 🎃Don't worry, they're just h...
10/27/2026

👻 Looks like we've got a few ghosts hanging around Valley Cycle Center this Halloween week! 🎃

Don't worry, they're just here to remind you that the scariest thing of all might be missing out on your dream ride! 🏍️

Which sign is your favorite? 😂

📍 Valley Cycle Center
100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293

10/26/2026

There's only ONE correct way to leave Valley Cycle Center... and that's riding away on your perfect machine! 😎🔥

Whether you're looking for a motorcycle, ATV, or side-by-side, we're here to help you find the right ride for your next adventure.

Now the real question is... what machine would YOU be riding out on? 👀👇

📍 Valley Cycle Center | Wi******er, VA
📞 540-723-7293

******erVA

10/25/2026

If David was a machine at Valley Cycle Center… he’d be the Kawasaki Teryx KRX 1000 Trail. 😎

Why? It’s versatile, it can go just about anywhere, and most importantly, it knows how to have some fun while getting things done. 🙌

Basically, David picked the machine version of himself. 😂

Ready to go anywhere? ✔️
Fits in just about everywhere? ✔️
Going to have a good time no matter what? Absolutely. 😂

We’d say the KRX 1000 Trail is a pretty fitting choice!

Now we want to know… if YOU had to describe yourself as one machine at Valley Cycle Center, what would you pick? 👇

📍 Valley Cycle Center
100 Myersons Drive
Wi******er, VA 22602

******erVA

10/24/2026

Sometimes your favorite part about work is simply who you get to work next to every day. 😂

We asked Dawn and Karen their favorite part about working at Valley Cycle Center, and considering their offices are right next to each other, their answer was pretty fitting!

These two wear a lot of hats around here and do plenty behind the scenes to help keep VCC running every day. ❤️

Fun fact: Their old offices actually had a window connecting them. 👀 Now that the new offices are finished, we’re starting to think we might need to build them another one. 😂

📍 100 Myersons Drive, Wi******er, VA 22602
📞 540-723-7293
🌐 www.valleycyclecenter.com

******erVA

Address

100 Myersons Drive
Winchester, VA
22602

Opening Hours

Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 3pm

Telephone

+15406671893

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