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As another year comes to an end, we look back on a journey shaped by passion, performance and shared values. 🎾⚽ From ten...
09/01/2026

As another year comes to an end, we look back on a journey shaped by passion, performance and shared values. 🎾⚽ From tennis courts around the world to iconic football stages with Liverpool FC and Paris Saint-Germain, sport has been a powerful expression of what drives Haier: excellence and innovation.

One year ends, but the ambition to go further never stops. See you in the new year, ready for new challenges, new goals and new victories. ✨

It’s an obsession with the details that allows  to stay fresh and bright. The same relentless care for detail is behind ...
09/01/2026

It’s an obsession with the details that allows to stay fresh and bright. The same relentless care for detail is behind the impressive results produced the Haier X11 Washing Machine and Tumble Dryer, which keeps clothes ultra-fresh for up to 12 hours after washing.

09/01/2026

The 2025 tennis season has come to an end. Throughout these months, countless remarkable and unforgettable moments have taken shape.🎾✨

From the Net Boxes to the on-court LEDs, from the experiential booths to the refined lounges, Haier has been present across a series of prestigious tournaments, culminating in the grand finale in Turin.

Thank you to all who contributed to an exceptional year. Enthusiasm for the season ahead is already reaching new heights. 🚀

Consistency, elegance and a commitment to elite performance -  embody all three. the Haier X11 Washing Machine and Tumbl...
09/01/2026

Consistency, elegance and a commitment to elite performance - embody all three. the Haier X11 Washing Machine and Tumble Dryer deliver the same level of care at home, keeping your clothes ultra-fresh for up to 12 hours after washing and ensuring your wardrobe is clean, bright and always game-ready.

What a weekend at the  Brussels 🎾✨We had an amazing time meeting you all, sharing unforgettable moments, and of course… ...
26/11/2025

What a weekend at the Brussels 🎾✨
We had an amazing time meeting you all, sharing unforgettable moments, and of course… playing together 💙

Did you spot the hidden word on our Haier X11 washing machine designed in collaboration with ?👀🖌️
👉 We’ll be announcing the big winner of the X11 very soon, stay tuned!

Thanks for joining us both on and off the court.

18/11/2025

At the Nitto ATP Finals, the Haier Lounge becomes a space of pure excellence.✨
Cutting-edge Haier TVs set the scene for an immersive viewing experience, while guests enjoy refined wine tastings with Villa Antinori 🍷, perfectly paired with elegant bites crafted by Chef Ambassador Tommaso Arrigoni. 👨‍🍳
A unique journey through innovation and taste.

18/11/2025

🎾 During the Nitto ATP Finals, Haier brings its vision of connected living to the heart of the Fan Village.
Visitors can discover the most innovative products and experience engaging activations designed to showcase the perfect balance between technology, design, and performance.
An immersive journey into Haier world, where excellence meets the passion of tennis.

💫🎾The   light up Turin, and the energy is already at its peak. Haier joins the opening days of the tournament — inside t...
18/11/2025

💫🎾The light up Turin, and the energy is already at its peak.
Haier joins the opening days of the tournament — inside the Arena and across the city with our Laundry Lounge, where innovation meets performance.
A week to celebrate excellence, passion, and perfection — values that unite Haier and the world of great tennis in the pursuit of ultimate performance. ✨🔥

03/11/2025

“When I play tennis, I feel different — like I have a new character.”
For Flavio Cobolli, tennis became the place where doubt turned into strength.
He heard it all — “you’ll never make it,” “you’re not made for this”. But he never answered back. He simply believed.
Believed he could make his dream real. Believed that who he became on court could change everything. 🎾📹 Road to Number One takes you beyond the court, where untold stories shape every step.A journey driven by passion, resilience, and the hidden moments that fuel success.

🎥▶️ The full episode is now available on YouTube

link YT: https://youtu.be/OqTyD2GA9lY

03/11/2025

Haier is arriving in Turin.
Across the city, our vision comes to life - screens lighting up, innovation unfolding, and excellence taking shape.
As the approach, Haier transforms Turin into a stage of technology and emotion.
For the grand finale of the year, we’re ready to step onto the court, playing with the nuomber ones. 🎾

Where innovation meets excellence. At the Rolex Paris Masters 🎾 Haier welcomes its guests to an exclusive VIP Lounge wit...
29/10/2025

Where innovation meets excellence.
At the Rolex Paris Masters 🎾 Haier welcomes its guests to an exclusive VIP Lounge with a direct view of the court, a refined setting where technology, design, and emotion come together in perfect harmony.
Every element, from the Haier-branded cushions to the atmosphere of understated luxury, reflects our relentless pursuit of perfection.
As the matches unfold, the Paris La Défense Arena illuminates in a captivating play of light.

22/10/2025

🎾 In the heart of La Défense, the unexpected takes shape.

Where precision meets elegance, a new chapter begins.

A subtle nod to excellence, a playful twist of style — Haier is arriving at the Rolex Paris Masters.
A presence that redefines the game.

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