I FEEL Beautiful

I FEEL Beautiful First official indie makeup retailer in Canada.

We are taking a break starting this Monday, September 14th, and through October 4th, for a quick recharge before the fal...
09/11/2026

We are taking a break starting this Monday, September 14th, and through October 4th, for a quick recharge before the fall and holiday season 🍂🎄

Orders placed through the weekend will be processed on Monday, September 14th. Depending on the weekend order volume, we might still be able to ship Monday morning orders as well, but no guarantees. If you want your order to ship in September for sure, please place it by September 13th.

If you have orders on hold and want them shipped in September, please shoot us an email no later than September 13th 💌

During the break, the store will be open for placing orders, but we will resume processing and shipping on October 5th. We also have a bunch of new launches and restocks lined up, so get prepared for lots of them in October ❤️

☢️ It is here! The Wasteland collection by bellabeautébar®️ Cosmetics x José has been recovered from the restricted zone...
09/11/2026

☢️ It is here! The Wasteland collection by bellabeautébar®️ Cosmetics x José has been recovered from the restricted zone and is up on the site. So many of you have asked about this one, and we are so happy to finally have it with us. The palette is 24 pans built around whatever beauty is left standing after the collapse: rusted reds, toxic blues, scorched neutrals and metallic remnants, with cover art by Bastien Boulai.

☄️ Now, a little secret we kept until the boxes landed: two marble multichrome singles came along with it. We are only testing the waters with singles, and we are happy to bring these two shimmering beauties. Zyel drew Cataclysm from the orange-pink of a meteor hitting blue water, and Sparkle Freak from the green-blue of oxidation.

💋 And to finish the look, two Velvet Veil lip muds in everyday browns: Rust Punk, a terracotta red-brown, and Scavenger, a cool brown with a rosy undertone. Both go on at full opacity or sheer out to a softer wash of colour.

Also back:
☯️ Yin & Yang x freya86 芙蕾雅 palette, with the Undivided lip mud
🐚 Ocean Jewel palette
🌌 Dark Dreamscape palette and highlighter
✨ Smokey Glam palette

So, are you a sparkle freak too? And palette, single, or both? 🖤

🌕 A late one from us. Four Ensley Reign | Multichrome & Indie Makeup palettes went up on the site during the long weeken...
09/10/2026

🌕 A late one from us. Four Ensley Reign | Multichrome & Indie Makeup palettes went up on the site during the long weekend, and everyone with a notification set on them knew immediately:

📺 Change the Channel is the new one, 25 pans built around looking up from the endless scroll. Richly pigmented mattes, radiant shimmers, reflective metallics and multidimensional multichromes run through neon brights, hazy lavenders, static silvers, electric blues and glowing pinks, with holographic sparkle that flickers like a signal breaking up. Lid artwork by Karolina

🍓 Strawberry Moon is back, remastered! 21 shades running from pastel mint and turquoise through watermelon pink and magenta, including multichromes, a holochrome, a duochrome and a coral-red metallic.

Also back:
🌸 Flower Moon, the remastered May moon palette
🥀 Nevermore from the Forevermore Nevermore collection

How many of the moon palettes have made it into your collection so far? 🖤

✨ Gleam x Gloom is here, the second palette ROBERT WELSH ☾ has made with Blend Bunny® Cosmetics and the follow-up to Div...
09/04/2026

✨ Gleam x Gloom is here, the second palette ROBERT WELSH ☾ has made with Blend Bunny® Cosmetics and the follow-up to Divination. Gleam and Gloom are two halves of the same person: Gleam is whimsy and joy, Gloom is melancholy and mischief, and neither one is the bad half. The palette is the answer to what everyone asked for after Divination, which is more purple. Indigo, royal, violet, berry, lavender, mauve and lilac, with grounding and blending tones sprinkled through and shimmers to lift the look. Magnetic pans, artwork by Vanna ✧ illustrator 💜

The rest of the collection splits the same way, one shade per side:

🩵 Wish lip milk, Gleam’s, a blue raspberry slushy tone with a milkshake finish
🖤 Spite lip milk, Gloom’s, a milky black much like the discontinued Black Sugar gloss from Sickly Sweet
🌸 Bloom lip mud, Gleam’s, a pale petal pink that dries down to a soft blurred matte
💜 Pinch lip mud, Gloom’s, a raspberry with blue shimmer running through it, same blurred and hydrating finish
🧸 Gleam and Gloom plush keychains, the mascots off the palette lid and into plush (of course we brought plushies!)

Every lip tube is topped with its own silicone mascot too.

Which side do you land on, Gleam or Gloom? And did Divination make it into your collection?

🧜‍♀️ Lure by Blend Bunny® Cosmetics is back! 🐚 A fan-favourite palette for the mermaid inside has finally washed back up...
09/04/2026

🧜‍♀️ Lure by Blend Bunny® Cosmetics is back! 🐚 A fan-favourite palette for the mermaid inside has finally washed back up on the site 🌊 Blend Bunny made it for the whimsical, melody-carrying, trinket-collecting kind of mermaid, and the 24 shades run through the brand’s signature trios of depth, mid and transition tones, built for mermaid fantasies, pirate tales 🏴‍☠️ and everything the ocean does with colour ✨

📦 It landed in a huge Blend Bunny shipment, so a lot of the range came back with it:

🐾 Fauna and Rotten
🍬 Sickly Sweet
⭐️ Ellis V2: The Garden of Stars
🩷 Ellis V2: the 30 shade matte
😈 Diabla
👻 Haunt Me
💋 Plus many shades of the Masterclass Pro lip glazes and pencils

Did you have Lure the first time around, or is this your first look at it?

⚔️ Surprise! The new Paladin palette by Fantasy Cosmetica is up on the site (oh, we love the same-day launch 😉). Nine pa...
08/21/2026

⚔️ Surprise! The new Paladin palette by Fantasy Cosmetica is up on the site (oh, we love the same-day launch 😉). Nine pans built around the oath-bound warrior: four mattes carry the weight in light warm grey, pastel purple, dusty yellow and deep purple-leaning brown, and five shifty shades of purple, pink, brown and gold deliver the sparkle of sparkles ✨

📦 The new launch arrived with restocks: Cosmic Cove, The Witch’s Familiar and Harvest of Souls are back. 🎲 More of the class palettes returned too: Cleric, Artificer, Wizard, and Ranger in limited numbers.

🧙 Btw, Wizard, the blue colour story with pops of yellow, is on clearance before it is discontinued.

Which class do you play, and do you have their palette on your shelf yet?

🌴 The new Tropical Mirage palette by KRYPTEINCOSMETICS is up on the site. Twelve pans of high-summer colour: tropical pi...
08/20/2026

🌴 The new Tropical Mirage palette by KRYPTEINCOSMETICS is up on the site. Twelve pans of high-summer colour: tropical pinks and corals, sunlit golds, palm and sea greens, deep water blues, with lilac and a dark purple grounding the far end. Six mattes, five multichromes and a holochrome ✨ And if you own Sunset Symphony, they are perfect companions!

💚 Emerald City is back in stock alongside it, in limited numbers. A colour story for true green lovers balanced with earthy browns, half shifty shades and half mattes.

Do you own Emerald City or Sunset Symphony? And are you picking up the new palette for your Kryptein collection?

🌀 A little weekend surprise: the long-awaited Legend of Korra collection by LETHAL COSMETICS is up. Two nine-pan palette...
08/15/2026

🌀 A little weekend surprise: the long-awaited Legend of Korra collection by LETHAL COSMETICS is up. Two nine-pan palettes designed to magnetically join together, so light and darkness sit in one connected colour story. Raava, the spirit of light, runs through greens, teals, gold and cool blues. Vaatu, the spirit of darkness and chaos, runs through plums, purples and teal. Mattes and shifting duochromes in both, plus multichromes in Vaatu.

✨ The Bolin grounding gua sha, the Embered lip plumping oil and the Spirit World colour-changing makeup sponge came along with them. The Pabu and Naga blushlights will follow later, and we are still working out whether we can bring in the face mask and the eyeliners.

💧 We also brought in the Dew Drip liquid blush for the first time, in all seven shades, and restocked the Alchemy eye primer along with the Candy Kingdom, Dexter and Spellcraft palettes.

Raava or Vaatu, or do you need the two of them clicked together? 🖤

🐚 The new Opal Abyss collection by Unearthly Cosmetics ® has landed, and the palette is the heart of it: an oceanic colo...
08/15/2026

🐚 The new Opal Abyss collection by Unearthly Cosmetics ® has landed, and the palette is the heart of it: an oceanic colour story of frosted tides and opal shells. Eighteen shades that stretch from sheer everyday washes to bold artistic looks, twelve mattes and six shimmers, with aqua and lavender duochromes, a yellow-pink multichrome and molten gold and bronze metallics. Magnetic pans, talc-free.

The collection also brings three Menacing Metals lipsticks 💄 in Y2K frost, all buildable: Siren Song, a sparkling pink full of multicoloured shimmer, Mermaid Tears, a lavender frost, and Sea Goddess, a shimmering n**e with soft pearly sparkle. The Ghoulight face and body glow in Dewlight is part of it too.

Ghost Milk 👻 is here as well, the pale lavender-grey cream that used to come only in the Dead Cute set. Unearthly made it available on its own after a lot of you asked for exactly that.

💫 We also have the Doom lip liner back, plus two Menacing Metals shades you ask about often, Ghostly and Frostbite.

Is your inner mermaid awake yet, or does she need more convincing? 🖤

☁️ On Cloud 9 by bellabeautébar®️ Cosmetics has landed while I was behind on announcements, and you found it anyway. Twe...
08/14/2026

☁️ On Cloud 9 by bellabeautébar®️ Cosmetics has landed while I was behind on announcements, and you found it anyway. Twelve pans in soft blues, purples and pastel corals: seven multichrome shimmers that shift and sparkle, and five buttery mattes.

💫 We also have Crystallize back, along with the Arch of Color palette, the Shimmer Stay primer potion and the Dream lip sparkle balm in Cosmic Dust.

Do you have a spot for a pastel palette in your collection, or is that space already taken? 🖤

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