LELA JACOBS

LELA JACOBS The label values high quality fabrics, locally well-made garments, accessories and unique exploratory thinking.

Shop - www.thekeep.co.nz

NZ based fashion designer Lela Jacobs' inspiration comes from the personal rather than the public domain, creating timeless garments, each with a story. The designs intend to be thought provoking, versatile and highly wearable through inquisitive, challenging, technical pattern making and experimental silhouettes. These are executed in luxurious and high-end fabrics valu

ed for their quality, finish and durability throughout the garment life cycle. This is evident from the selection of opulent natural materials such as silks, cottons, leather, bamboo, linen and merino. Supporting the local economy is an integral part of the brands values favoring local manufacturers, hand knitters and collaborations with craft-persons and artisans. The brand is growing rapidly with a strong list of exclusive stockists nationwide. It currently holds several international accounts and is ready to respond to increasing offshore attention from buyers and media alike. Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists from a diverse range of mediums. The brand values its relationships with established and emerging creatives, and enjoys nurturing and supporting their talents through recognition, mentoring and collaboration.

Lollies.The collection moves between strength and playfulness — part daydream, part protection.Images captured by &
03/06/2026

Lollies.

The collection moves between strength and playfulness — part daydream, part protection.

Images captured by

&

Black init.The colour of certainty.The colour of not having to think twice.A long coat.A soft dress.A scarf that becomes...
30/05/2026

Black init.

The colour of certainty.
The colour of not having to think twice.

A long coat.
A soft dress.
A scarf that becomes a blanket.
Gloves, hats, layers, and all the small rituals that arrive with winter.

Possum, silk, and merino in their darkest mood.

Because some things never need reinventing.

Black init.

Lela Jacobs.

A softness settles in.Lavender layers.Featherlight warmth designed to move gently through the season ahead.U Possum.
27/05/2026

A softness settles in.

Lavender layers.
Featherlight warmth designed to move gently through the season ahead.

U Possum.

Winter forms.Soft structure, exaggerated proportion, and the quiet drama of black.U Possum new arrivals online &
23/05/2026

Winter forms.
Soft structure, exaggerated proportion, and the quiet drama of black.

U Possum new arrivals online &

Heads up.A new arrival of possum hoods, gloves, and winter layers — soft warmth for colder days ahead.Light to wear, eas...
19/05/2026

Heads up.

A new arrival of possum hoods, gloves, and winter layers — soft warmth for colder days ahead.

Light to wear, easy to live in, and quietly comforting in all the right ways.

LJ Possum.

Archive images from .studio with

Terracotta silk.Soft armour.The Lollies collection in burnished earth tones — somewhere between clay, caramel, and late ...
13/05/2026

Terracotta silk.
Soft armour.

The Lollies collection in burnished earth tones — somewhere between clay, caramel, and late afternoon light.

LJ Lollies.

Soft structure.Playful proportion.The Lollies collection explores silhouette through lightness — crumpled silk, softened...
11/05/2026

Soft structure.
Playful proportion.

The Lollies collection explores silhouette through lightness — crumpled silk, softened tailoring, and unexpected shape. Pieces that hold form, then fall away from the body.

There’s a sense of dressing up here, but with ease.
A little theatre. A little irreverence.

LJ Lollies.

Lollies —framed by and at The Keep.Dupion silk, shoulder pads,and a little drama.Dusk.Ash.Terracotta.Ease, with a sens...
07/05/2026

Lollies —
framed by
and at The Keep.

Dupion silk, shoulder pads,
and a little drama.

Dusk.
Ash.
Terracotta.

Ease, with a sense of occasion.

The lolly jar never looked more enticing.Lollies —for the lovers of Dupion silk and shoulder pads.A very special project...
07/05/2026

The lolly jar never looked more enticing.

Lollies —
for the lovers of Dupion silk and shoulder pads.

A very special project for me,
as an ’80s baby raised on colour, shape, and a little drama.

Each jacket is one of a kind —
finished with hand-painted shoulders
and vintage thread detailing.

Dusk.
Ash.
Terracotta.

Ease, with a sense of occasion.

X Lela

U T-ShirtBlack, Lavender, Ash, Azure, Natural.Cut for ease.Worn close to the body.A blend of possum, silk, and merino —s...
25/04/2026

U T-Shirt

Black, Lavender, Ash, Azure, Natural.

Cut for ease.
Worn close to the body.

A blend of possum, silk, and merino —
soft, warm, and made to layer.

For the colder turn.

Address

504 Karangahape Road
Auckland
1010

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